You Can’t Grow Your Startup Without Understanding Your Audience

Many entrepreneurs like to blame the challenges of business development on economic struggles. And while there is a degree of truth in this theory, it does not explain why some startups are more successful than others. The fact is you can’t grow your startup without understanding your audience. This is what the difference between failure and success comes down to – knowing your audience.

Why Is Understanding Your Audience So Important?

You might be wondering if understanding your audience can really make such an impact, but it really does. And here are some reasons why successful startups prioritize knowing their audience.

Spend Less On Marketing

Marketing is a complicated expense because you never know what you get in return. And when you simply try to appeal to everyone, you end up spending more on marketing than you make in sales. For startups with tight budgets, it is more critical than ever to spend money as wisely as possible. Hence the reason for “targeted” marketing. When you know your audience, you also know where to find the right people and how to approach them. The best part is that you only spend a fraction on marketing.

Ad Campaigns Are More Effective

Everyone can agree that ad campaigns need to be well done. Simply putting up a few pictures because you hope it will stir enough interest will not be enough. You also need headings that draw attention, and the ads should be displayed in the right places. Once again, having knowledge about your audience makes ad campaigns so much easier to design accordingly. And the ads are going to be more effective than ever.

Focus On People More Likely To Spend Money

There are a lot of factors that go into the success of a startup. And these factors include the products or services on offer, the competition you face, and the overall demand for whatever is being sold. But on top of all these complications, you have to deal with marketing. However, you can make it much easier on yourself by focusing on people are more likely to spend money. Think about it. It takes less time to convince someone who is actively searching for your type of product or service to make a purchase.

Easier To Retain Customers While Getting New Ones

Once you understand your audience, it will be much easier to keep clients happy. Retaining customers and clients is very important for the growth of a startup. Mainly because it costs much less than trying to get new customers every time.

Utilize Tools To Understand Your Audience Better

As you are reading this, there are many tools you can use to learn more about your target market. And with all these tools in place, you should never limit yourself. Marketing is the key to growing your startup, but you need to do it with confidence.

Internet Tools And Software

When you go online, you will come across many programs that offer ways to learn about your target audience. Many of the programs are also free. But in the long run, you want premium programs that can provide valuable information.


Sending out digital surveys and providing an incentive for those that respond is another effective way to grow your startup. Yes, it sounds a little old-school. But never underestimate some of the most basic marketing strategies when the budget is tight.

Purchasing Habits

Take note of what people are buying, when, and how much. This information does not just influence the practical side of the business, but also how you should move forward.

Does Your Startup Really Need A Physical Office? Is It The Right Time For Your Startup To Move Into A Physical Space?

Most businesses nowadays don’t start with a physical office. Entrepreneurs tend to begin this journey by running their businesses online. As businesses continue to grow, so do business needs such as labor, operational needs, and the demand for more goods and services. So, at what point does a business need to decide to relocate into a physical office?

A virtual office can have many cost benefits for a startup. Nonetheless, as a startup continues to grow, the need for physical space becomes inevitable. Time is often wasted once a company doesn’t have a physical office. Lots of miscommunication can happen that can lead to mishaps in service delivery.

A physical office reduces the likelihood of any miscommunications. Ongoing collaboration can be realized through face-to-face communication. Simply put, even online business communication can’t beat classic conversations.

Today, many companies outsource most of their services to independent contractors. Physical office space isn’t a pressing issue for such startups. However, if you will hire local employees, you need to consider getting a place for your employees.

An office is ideal for you if you have local employees. Employee training can be done once you have set up an office. You can carry out executive roles such as employee and stakeholder meetings in a physical office.

As your business continues to grow, so do interactions with your customers. You need to find a physical office for you to meet your customers. This is more so if there’s a high number of face-to-face meetups. It isn’t ideal for you to always meet your customers in coffee shops.

A physical office is more suitable if you want to build a good reputation for your business. Still, remember that moving into a new office comes with its challenges. You should find the most appropriate and strategic place to move to.

You may start by renting a conference room. This may be the office space of another company. Ultimately, you’ll have to get your own office.

Once a startup gets into the retail space, a physical location may be required. Retail possibilities make startups think about getting physical locations for them to offer their products to consumers. Physical space may also be required for packing and shipping purposes.

Retail functions can’t be done from your living room, especially if you are thinking about expansion. An efficient retail business needs to have a physical location for seamless service delivery.

The affordability of any physical space that a startup is eyeing needs to be considered during decision making. Will you meet the rental obligations? Can your startup afford to pay rent? Rent is expensive. Still, amenities and utilities may not be covered.

The right location also needs to be factored in. Prime and strategic locations will bring in more business. Nonetheless, you have to pay more rent for such spaces.

The physical office that you find needs to have room for expansion. You may need to purchase more office furniture as your startup continues to grow. Without such space, you’ll have to find a larger space to move to.

You’ll need to have a budget in place to make sure that monthly overheads such as rent and utilities are met. If you will be in a cash tight position once you get into a physical office, then it is probably not worth it yet.

There are various factors that need to be considered when deciding if it is worth for your startup to move into a physical office. Your finances, your industry, and your particular startup should be factored in. Before making a decision, make sure it is the right choice for your startup.