You Can’t Grow Your Startup Without Understanding Your Audience

Many entrepreneurs like to blame the challenges of business development on economic struggles. And while there is a degree of truth in this theory, it does not explain why some startups are more successful than others. The fact is you can’t grow your startup without understanding your audience. This is what the difference between failure and success comes down to – knowing your audience.

Why Is Understanding Your Audience So Important?

You might be wondering if understanding your audience can really make such an impact, but it really does. And here are some reasons why successful startups prioritize knowing their audience.

Spend Less On Marketing

Marketing is a complicated expense because you never know what you get in return. And when you simply try to appeal to everyone, you end up spending more on marketing than you make in sales. For startups with tight budgets, it is more critical than ever to spend money as wisely as possible. Hence the reason for “targeted” marketing. When you know your audience, you also know where to find the right people and how to approach them. The best part is that you only spend a fraction on marketing.

Ad Campaigns Are More Effective

Everyone can agree that ad campaigns need to be well done. Simply putting up a few pictures because you hope it will stir enough interest will not be enough. You also need headings that draw attention, and the ads should be displayed in the right places. Once again, having knowledge about your audience makes ad campaigns so much easier to design accordingly. And the ads are going to be more effective than ever.

Focus On People More Likely To Spend Money

There are a lot of factors that go into the success of a startup. And these factors include the products or services on offer, the competition you face, and the overall demand for whatever is being sold. But on top of all these complications, you have to deal with marketing. However, you can make it much easier on yourself by focusing on people are more likely to spend money. Think about it. It takes less time to convince someone who is actively searching for your type of product or service to make a purchase.

Easier To Retain Customers While Getting New Ones

Once you understand your audience, it will be much easier to keep clients happy. Retaining customers and clients is very important for the growth of a startup. Mainly because it costs much less than trying to get new customers every time.

Utilize Tools To Understand Your Audience Better

As you are reading this, there are many tools you can use to learn more about your target market. And with all these tools in place, you should never limit yourself. Marketing is the key to growing your startup, but you need to do it with confidence.

Internet Tools And Software

When you go online, you will come across many programs that offer ways to learn about your target audience. Many of the programs are also free. But in the long run, you want premium programs that can provide valuable information.


Sending out digital surveys and providing an incentive for those that respond is another effective way to grow your startup. Yes, it sounds a little old-school. But never underestimate some of the most basic marketing strategies when the budget is tight.

Purchasing Habits

Take note of what people are buying, when, and how much. This information does not just influence the practical side of the business, but also how you should move forward.

Setting Up a Home Office to Have No Distractions

Over the past few years remote technology and advanced communications systems have allowed for a much larger percentage of the global workforce to do their tasks at home. And while there certainly many advantages to this arrangement, like saving on the commute and dressing comfortably, it is most certainly an invitation for a slew of distractions.

So, how can the remote entrepreneur make their home office a place of maximum effort and ZERO distractions? Here are a few tips to help you in the right direction.

1) Only Use the Home Office for Work.

Observe the sanctity of your professional activities. Your office should be kept for your official duties alone. Avoid beginning your work in the bedroom, kitchen or couch as this will eventually put a damper on your productivity.

Make sure the workplace is where your mind is focused on work alone and avoid the temptation to play Gwent, check your social media accounts and engage in other non-work-related activities.

2) Set a Schedule.

Just like you will need your special space dedicated to work, your schedule will also need that time dedicated to hard work and progress. If you aren’t careful, the mind can be distracted with the cares and pressing obligations of homes life. This can make the lines between your work and your home life blurry and this can sap your effectiveness.

If you have a schedule it will be important that you communicate your schedule to all concerned. This includes work associates, friends and love interests as well as your Schnauzer. The more people who respect the work schedule you have set, the more solidified your work routine will become in your own mind.

3) Declutter

This is actually simpler than many people imagine. If you want your mind to stay focused on your work, you will need to minimize anything that distracts your mind from this specific pursuit. Make it a habit to regularly tidy up your office and ensure only what is needed for the task at hand is out in sight. The less extraneous stuff you have lying around the more you will be able to focus on your work.

4) Invest in your Office

You will want to make sure your home office is up to par with your professional demands. You can’t expect to keep your butt in one place and focus on your work, if your chair is uncomfortable, your desk is a decommissioned kitchen table and your notes, pens and other accessories are scattered across your office. Your work and progress will be hampered.

5) Stay On Task and Off Email.

The second you have a momentary lull in your work you may get tempted to slip over to your inbox to answer emails and maybe personal messengers. This seems innocuous but you will take your focus and momentum from the task at hand and your work will suffer.

6) Make Sure You Socialize.

Despite how well your work alone, socializing is an important part of your day plan and without a time for connecting with other people your work and professionalism can suffer. Take a few extra minutes to chat with the baristas or go out for lunch with friends and family. These smaller actions may seem like they are pointless, but in the long run they will allow you to accomplish more in less time.

7) Take Breaks.

It is actually a bad idea to stay so absorbed in your work that you do nothing else but work. This point has been illustrated many times in scientific tests. The ideal break schedule is after every 52 minutes of work, a short 10 to 17 minute break will allow the mind to stay its course.

Does Your Startup Really Need A Physical Office? Is It The Right Time For Your Startup To Move Into A Physical Space?

Most businesses nowadays don’t start with a physical office. Entrepreneurs tend to begin this journey by running their businesses online. As businesses continue to grow, so do business needs such as labor, operational needs, and the demand for more goods and services. So, at what point does a business need to decide to relocate into a physical office?

A virtual office can have many cost benefits for a startup. Nonetheless, as a startup continues to grow, the need for physical space becomes inevitable. Time is often wasted once a company doesn’t have a physical office. Lots of miscommunication can happen that can lead to mishaps in service delivery.

A physical office reduces the likelihood of any miscommunications. Ongoing collaboration can be realized through face-to-face communication. Simply put, even online business communication can’t beat classic conversations.

Today, many companies outsource most of their services to independent contractors. Physical office space isn’t a pressing issue for such startups. However, if you will hire local employees, you need to consider getting a place for your employees.

An office is ideal for you if you have local employees. Employee training can be done once you have set up an office. You can carry out executive roles such as employee and stakeholder meetings in a physical office.

As your business continues to grow, so do interactions with your customers. You need to find a physical office for you to meet your customers. This is more so if there’s a high number of face-to-face meetups. It isn’t ideal for you to always meet your customers in coffee shops.

A physical office is more suitable if you want to build a good reputation for your business. Still, remember that moving into a new office comes with its challenges. You should find the most appropriate and strategic place to move to.

You may start by renting a conference room. This may be the office space of another company. Ultimately, you’ll have to get your own office.

Once a startup gets into the retail space, a physical location may be required. Retail possibilities make startups think about getting physical locations for them to offer their products to consumers. Physical space may also be required for packing and shipping purposes.

Retail functions can’t be done from your living room, especially if you are thinking about expansion. An efficient retail business needs to have a physical location for seamless service delivery.

The affordability of any physical space that a startup is eyeing needs to be considered during decision making. Will you meet the rental obligations? Can your startup afford to pay rent? Rent is expensive. Still, amenities and utilities may not be covered.

The right location also needs to be factored in. Prime and strategic locations will bring in more business. Nonetheless, you have to pay more rent for such spaces.

The physical office that you find needs to have room for expansion. You may need to purchase more office furniture as your startup continues to grow. Without such space, you’ll have to find a larger space to move to.

You’ll need to have a budget in place to make sure that monthly overheads such as rent and utilities are met. If you will be in a cash tight position once you get into a physical office, then it is probably not worth it yet.

There are various factors that need to be considered when deciding if it is worth for your startup to move into a physical office. Your finances, your industry, and your particular startup should be factored in. Before making a decision, make sure it is the right choice for your startup.

How to Hire the Right Marketing Team for Your Startup?

You just launched your startup. You are excited. And you cannot wait to grow your startup. Do not rush. It is important to look for a good marketing team to help you promote your startup. By the way, a good marketing team will take your marketing to the next level. However, hiring a well-proficient and professional marketing team is very challenging.

Here is how to hire the right marketing team for your startup.

Skill Sets

A good marketing team has talented individuals that are good in certain areas. You will find these individuals have mastered various marketing strategies. The marketing team does not rely on one individual to handle several marketing efforts. Specialization helps them get the best results from their marketing efforts.


A good marketing team is growth driven. It focuses on growing your startup by taking more interest in your project. That is why the team will focus on growing your startup. You will never supervise this marketing team. It is proactive. It will help you solve your marketing problems. You will love working with a growth-driven team.


As your startup grows, problems become bigger. Hiring the right marketing team makes it easy to deal with these problems. Look for a team that is good at execution. A great marketing team comes up with great marketing ideas. And it executes immediately. Hire a marketing team that creates a marketing plan and execute it immediately.

Culture Fit

Your startup has a culture. Hire a marketing team that fits your culture. If your marketing team does not fit your culture, it can lead to friction, which can negatively impact your startup. Do not lose your culture to any marketing team. Hire a marketing team that is ready to commit to your startup’s future.

SEO Expert

Good SEO improves your website ranking. Therefore, look for a marketing team with the best SEO experts that do proper keyword research, on-page SEO, off-page SEO, and many more. Why? They will help you create a relevant website that brings organic traffic. SEO is perfect for promoting a startup. Why? SEO helps build trust.

Train Your Staff

Hate working with an outside team? Hire a marketing expert to train your staff. It is easy to nurture some of your employees. Train people who are interested in marketing. They will learn quickly. However, it costs money to train them. But, it is worth it in the end because your employees know your company inside out. So, they will promote it easily. Creating your marketing team could save you lots of time and money.

Use Social Media

People use social media to connect with their friends and loved ones. Additionally, there are job seekers on social media. They use social media to find companies looking for employees. You will connect with talented marketing teams on social media. And you will see their reputation on social media, which makes it easier to hire the right marketing team.

Get Referrals

It takes time to find and hire the right marketing time. Asking for referrals will save a lot of time. You will talk with successful entrepreneurs who have hired different marketing agencies. They will help you find marketing teams that are best suited for your startup. Additionally, you can ask your employees to help you find a good marketing team. Some employees will bring the best marketing teams.

Hiring a good marketing team will make the workload lighter. However, it is difficult to find a good marketing team. Hire a marketing team with a proven track record. You will benefit from the experience of that marketing team. And you will never waste your marketing budget on unproven marketing strategies.