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Did you realize there are only three
types of online promotion?... This statement may seem odd and even
untrue in your mind, but I am speaking in more general terms than you
might be thinking.
Let me explain.
The three types of promotion are Junk,
Active and Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to
produce results, but by their very nature are really only illusionary
promotions.
For example, let me begin with FFA
(Free For All) pages. You might find yourself subscribing to a
submission program that tricks you into believing you are submitting
your links to tens of thousands search engines.
According to the Open Directory
website, they have only approved 1403 search engines and directories
for inclusion in their database DMOZ
I like using the DMOZ directory as an
example because submitted links are tested by human beings with
integrity, for the honesty used in site description. Search Engine
Watch and other search watchers tend to show fewer than these 1705
engines, primarily because a lot of the engines provide very little
value.
Yes, you can submit your URL to a FFA
page, but FFA's usually only permit 100 or 1000 links on their page at
any one time. So, if ten thousand people are submitting a link to an
FFA page on a daily basis, then the average life of your link is
between seven minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given that
few people surf FFA pages, the chances of your submission being of any
real value is practically nill!
Most of the people telling you that you
can submit your site to tens of thousands of search engines are truly
only submitting your site to FFA pages! Beware of the false promises.
Another junk promotion method is Safe
Lists. A safe list is a mailing group that is signed up to be received
by people who want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily or
weekly. The person signed up to receive the list will receive anywhere
from twenty to 140+ messages a day from the list. These messages will
be received by people only interested in promoting their own thing who
do not have the right motivation to open, let alone read Your
Advertising. As a result, thousands of messages go out daily or weekly
that will never be seen by anyone but the sender of the ad. Where is
the value in that? There is none.
ACTIVE PROMOTIONS
Active promotions are the type that
require you to go out on a daily basis or a weekly basis and put out
your advertisements. With active promotions, you will either place your
advertising or you will not sell your products or services. Your choice
is simple --- work or starve.
Examples of active promotions include
Pay Per Click Search Engines (PPCSE's), Direct Email, Ezine
Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps,
Classified Ads, Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these
methods very productively, while others are destined to drop their
money into the bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions
that can continue to provide results for you long after you have
invested the work to make them available to the Internet community.
Examples of passive promotions include:
Link Exchanges, Articles, Ebooks, Content Exchanges and Writing
Testimonials for others.
Let's look at articles as a solid
example of my point.
You are reading an article that I have
written to promote my own business. This article is timeless and
therefore could have been written five years ago and still have been as
valuable as it is today.
Due to the fact that the article is
timeless, it can and will be placed in newsletters/ezines and their
accompanying online archives, on websites and in ebooks for many more
years to come.
As a result, this article will continue
to serve me well beyond the time in which I wrote it and submitted it
to publishers and webmasters for public consumption and publication.
This is the best example I can give you
of an excellent passive promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to
conquer the Internet and to produce their dreams of online wealth.
My hope is that you will be one of the
people who conquer the challenges before you and to make a nice living
while working online. It will take drive, determination, study plus
trial and error, but you can make it work for you.
Please continue to educate yourself so
that you can avoid the money pits - instead, strive to find the money
barrels. It can be done. I am living proof.
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Psst!...Have
you Heard the Buzz? 
