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YouTube is the Ultimate Sharing Site and Google Needs to Capitalize on That

by Stan Schroeder

Sometimes, you don’t have to think of new improvements and features for your web service; your users do it for you. Such is the case with YouTube, which – while purely a video sharing site – is being used for sharing all kinds of data by the users, simply because they find it synonymous with sharing.

What do I mean by “all kinds of data”? First, music. Ever seen a music video on YouTube that isn’t really a music video, but simply a song with some pictures slapped on it

just to kill the boredom? There are plenty of services for sharing audio files out there, but kids are using YouTube because they’re used to it, because it’s simple, and because all their friends are using it. AP has an interesting article on this topic.

It doesn’t stop at music. You can find song lyrics (karaoke style) or even chords embedded in some videos; some users are sharing photos simply by stringing them into a video with music, etc. Video is definitely not the best vehicle for sharing all these types of data, but I see more and more users doing it; for them, it obviously works better than other available options.    Read More

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