Yahoo Launches Web Analytics Beta
Back in April, Yahoo acquired IndexTools, a provider of analytics software based in Hungary. Today, that service has re-emerged as Yahoo Web Analytics, and is being offered as a limited beta to customers of Yahoo Small Business – the company’s suite of tools for helping small businesses market and sell products online. Additionally, the tool will also be made available to select Yahoo advertisers.
As you might expect, Yahoo Web Analytics includes integration with other Yahoo products. For example, you can analyze the effectiveness of Yahoo search marketing campaigns and track how well individual products within your e-commerce shop are trending. The product will naturally be compared to Google Analytics, the free offering from Google that has similar integration with AdWords.
While it may be late to the party, Yahoo Web Analytics is apparently a big upgrade for
If nothing else, if you look at the screenshot below of the new service, it would seem that Yahoo Web Analytics has just received a long overdue upgrade:
Yahoo plans to roll out the service gradually to its Small Business Customers through the end of the year and expand the offering to other users in 2009.
Original article: Yahoo Launches Web Analytics Beta From mashable
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