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Yahoo Buzz Opens Doors To All

Yahoo! Buzz, the social news service that launched in February and delivered giant piles of traffic to the lucky few websites that were indexed by the site, is tonight opening up to submissions from any site across the web. We warned that Buzz could eat Digg’s lunch and that’s never felt as true as it does tonight. The roll out of new open functionality will extend throughout the evening.

All the excitement aside, the most logical question to ask is this: will links that get rewarded by prominent placement on Buzz or even on the Yahoo.com front page be selected democratically by the votes of Buzz users? We don’t think there’s any reason to believe they will.

Until now only a hundred or so invited publishers could post news to Buzz. This was a big plug – Yahoo pushes a few Yahoo Buzz stories to their home page every day, resulting in huge, server-melting traffic surges to the lucky third party sites. Starting tonight, the invitation requirement is gone, and anyone can submit their stories to Buzz.

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It’s hard to compare Buzz to Digg. Like AOL’s Propeller, they chose to add editorial discretion in determining headlines to reduce gaming. That also seems to make users less interested in participating, though. In Yahoo’s case the fact that they promote headline stories on the home page of Yahoo gives them a huge traffic boost, which skews results.

Stories can be submitted here once it goes live in a few hours.

Buzz is big news, it represents a big shift in the media landscape. Inevitably there will be questions of transparency, etc. that have to be dealt with. We hope they can be dealt with well so that Buzz can be a strong entrant into a new web of collaborative discovery.

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