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Why is #moonfruit trending on Twitter? It’s the rebirth of a startup

Posted by Internet Guru
July 4, 2009

It’s not often that Internet companies last 10 years, but Moonfruit in the UK has proved pretty resilient. It survived the dotcom boom the first time round, launching with VC-backing, growing to 65 staff and cutting back to two staff in the space of a couple of years. It’s a wonder why they didn’t exit in the most recent boom, but here they are still, plugging away. And their resilience is proving to be an asset as their 10-years old web site building business comes back into fashion, even as more recent competitors like Weebly, Yola, MyDragnDrop and Webnode, and many others, try to capture the market for people who want to build simple web sites.

So what’s the best way to re-invigorate an internet brand after 10 long years? Get trending

on Twitter, that’s how. So Moonfruit has been giving away 10 Macbooks for every year of their operation, beginning this week. The result is that it has become the top trending term on Twitter three days in a row, as all people need to do is add the hashtag #moonfruit to their tweet. An algorithm is randomly choosing a winner. There are five days left. By the second day this week it had reached 2.5% of all twitter traffic. But could the stunt backfire as fast as it worked?

mftwit

source:techcrunch

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Comments
Comment by ozfour on July 4, 2009 @ 2:14 pm

I thought Weebly is more popular because it has good functionality and easy to use feature..
any one can built page in Weebly, that is the reason Weebly is more popular….

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