Business Startup - Business News - Business Loans

Technorati Acquires AdEngage Advertising Network

Posted by Internet Guru
October 15, 2008

San Francisco based Technorati has acquired AdEngage, a twelve person advertising network based in Los Angeles, in an all stock transaction. The AdEngage platform will remain a free standing, branded service, and Technorati will also launch a version of the platform under its new Technorati Media brand. The size of the transaction is not being disclosed.

This follows Technorati’s August acquisition of BlogCritics, a network of blog content.

AdEngage, which was founded in 2004, sells advertising for 4,000 sites, and has 13 billion ad impressions per month, says Technorati CEO Richard Jalichandra. Many of those sites are adult

oriented, so Technorati isn’t merging it with its core service. Instead, they’ll launch a separate version of it under the Technorati Media brand in a few weeks. The screen shot below shows what the current, password protected version of the site looks like.

For now the network sells self-service text and pho-text (thumbnail with text) ads on a cost-per-week basis. Soon other advertising types will be added (125×125 display ads to start), as well as CPC and CPM payment options.

The current Technorati Media offering is for larger sites that Technorati partners with. When the AdEngage platform launches smaller blogs can sign up as well, and hopefully command relatively higher advertising rates by grouping with similar blogs in “spheres of influence,” as Jalichandra puts it, based on tagging and linking behavior.

Original article: Technorati Acquires AdEngage Advertising Network From techcrunch

Related Posts:

  1. Technorati Lays Off Six, Cuts Pay For Rest Technorati just announced on its official blog that the company...
  2. The New Technorati Technorati relaunched its site tonight, changing and adding key features....
  3. Technorati’s Report and the Changing Face of Blogs Technorati’s annual State of the Blogosphere report has come out...
  4. Technorati To Unveil Twittorati Tomorrow Twitter! Everyone wants a piece of it. Tomorrow, we’ve heard,...
  5. Google Blog Search Deals Technorati a Knockout Punch With New Homepage Blog search engine Technorati recently tried to re-invent itself as...
  6. LinkedIn Announces ‘Audience Network’ for Ads by Caroline McCarthy LinkedIn has long insisted that it’s exempt...
  7. Advertising And Advertising Campaigns by Moses Isaac An advertisement refers to a specific message that has been...
  8. Network Marketing Leads- How To Get Quality Leads For Your Network Marketing Business Finding quality network marketing leads can sometimes be a difficult...
  9. Banner Advertising – A Wise Alternative to Search Marketing Banner Advertising – A Wise Alternative to Search Marketing Placing...
  10. Obama Spent $3.5 Million in Online Advertising, Most of it on Google In yet another sign that online has become a dominant...
  11. Network Marketing Blog and Why You’ll Fail Without One When you begin your online MLM business, there are a...
  12. Six Apart To Relaunch Blogs.com As Yet Another Blog Directory (Screenshots) Six Apart is finally doing something with its Blogs.com domain....
  13. Loop’d Raises $800,000 To Grow Social Network For Action Sports Loop’d Network, an online network for action sports like surfing...
  14. Placecast Brings Location-Based Advertising to Eventful by Stan Schroeder Location-based advertising? You’ve seen that, right? Practically...
  15. DIY Social Network GROU.PS Adds Ranking System To Assign Privileges To Contributors GROU.PS, a do-it-yourself social network focused on moderated online collaboration...

Social Media

If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.

Comments

No comments yet.

Leave a comment

(required)

(required)