Technorati’s annual State of the Blogosphere report has come out today, and almost everyone has their take on the data and the introduction to the report that’s slated to be released over five days.
A lot of interesting things are revealed in the report, as per usual. The report is broken down into five sections, plus an introduction, that go into information like the demographics of the blogosphere, what people’s motivations for blogging are, how people are making money with it, and how it’s being used for marketing.
A lot of it is pretty interesting, and I’m pretty sure I’ll be checking back in once I read more of their findings with regard to the financial aspects of blogging, but what particularly piqued my interest today was the aspect of the report concerning the changing nature and format of blogs.
They start with the Wikipedia’s definition of a blog as a site maintained by an individual or team that presents media of varying types in reverse-chronological order, and the blogosphere as the collective community of all blogs. In terms of the changing face of the blogosphere, they say:
But as the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.
Popularity: unranked [?]
