Three Reasons Why The Crash Is Good For Online Advertising
Due to plummetting demand, online ad startups such as AdBrite, Heavy.com, Imeem, and Zillow, as well as Web ad giants like Yahoo (YHOO) will soon lay off parts of their ad sales forces. A Razorfish executive told us last week that “dozens and dozens” of ad networks will go bust in 2009. Soon, hundreds if [...]
9 Audio Ad Networks for Websites, Blogs, and Beyond
While some have slammed Internet audio ads as annoying, some marketers admit that having a bit of sound can be a good way to bring readers’ attention to one ad amongst half a dozen banners. Do you like audio ads? Would you consider putting one on your site or blog? Or would you prefer using [...]
Google-Yahoo Might be OK for Yahoo, but What About Everybody Else?
by Paul Glazowski
The Google-Yahoo story once more in light of the companies’ insistence to press forward into a non-exclusive search advertising arrangement - for which they have drawn considerable ire for earlier in the year when they trialed such a partnership at a time when Microsoft’s pursuit of a complete (and then partial) buyout of [...]
Microsoft Should Never Have Listened To Tech Bloggers
by Steven Hodson
The tech blogosphere is all a buzz today with the assumed demise of the travelling Bill and Jerry show that was a $300 million dollar attempt to make to obscenely wealthy people look like the male version of Thelma and Louis but without the fancy car. Of course the tech blogosphere is claiming [...]
Online Discussion Board Advertising
Posting messages on online discussion boards is a great way to
get free advertising. When you post a message include your
signature file at the end. Your signature file should be no more
than 5 to 6 lines. Include an attention-getting sentence why
they should visit your web site or e-mail your auto responder.
Some online discussion boards allow you [...]
LinkedIn Announces ‘Audience Network’ for Ads
by Caroline McCarthy
LinkedIn has long insisted that it’s exempt from the common wisdom that social network ads will never make much money: its affluent user base of networking-happy business professionals can rake in more high-end advertisers and charge more for impressions.
Does Facebook have an answer for MySpace Music?
by Caroline McCarthy
With the launch of the much-anticipated Music expected within the week, tech industry wags are already asking if MySpace’s archrival Facebook has its own “social music” strategy.
Obama Cut Web Advertising In August While McCain Doubled Down
Barack Obama’s campaign significantly cut back on Web display and search advertising in August, while rival John McCain’s stepped on the gas, according to the latest stats from Nielsen.
Placecast Brings Location-Based Advertising to Eventful
by Stan Schroeder
Location-based advertising? You’ve seen that, right? Practically every other ad you see on the net is tied to your general location, which is derived from your IP address.
Omnicom’s Wren: Bad Economy Means Time For Deals
Omnicom Group (OMC) turned in sluggish but in-line Q2 earnings this morning, but CEO John Wren says there is, in fact, an upside to the down economy. Namely: It will allow the world’s largest global ad firm to make some acquisitions on the cheap.
On Omnicom’s Q2 conference call, Wren said economic conditions make it more [...]
