by Stan Schroeder
Location-based advertising? You’ve seen that, right? Practically every other ad you see on the net is tied to your general location, which is derived from your IP address.
however, is a local events site, which means that the ads on it - now delivered by Placecast, described as “the world’s largest place-based interactive media company” - will truly be local, pinpointing your exact position. Here’s the example provided by Eventful:
Eventful, “A user checking Eventful’s site for the next Coldplay concert in New York City would see an ad for Scion with the address and link to the closest Scion dealership, while a user looking for outdoor activities in San Francisco would see a localized ad for Subaru.”
Now, I’m not a particularly big fan of ads (who is), but this type of advertising might actually be useful every now and then. How do they do it? A combination of user-entered ZIP codes, content taken from Eventful and GPS for mobiles who have it, for example iPhone or Nokia N96. Read more on Mashable….
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