LinkedIn Announces ‘Audience Network’ for Ads
by Caroline McCarthy
LinkedIn has long insisted that it’s exempt from the common wisdom that social network ads will never make much money: its affluent user base of networking-happy business professionals can rake in more high-end advertisers and charge more for impressions. To that end, the company announced Monday the debut of an ad network, the “LinkedIn Audience Network,” so that other partner sites can run LinkedIn’s ads.
TechCrunch wrote that this will be in partnership with a third-party company, Collective Media, which powers
Like most social-network advertising plans, the LinkedIn Audience Network focuses on targeting. But in LinkedIn’s case, targeting doesn’t mean pinpointing favorite movies or TV shows, but rather job title or market niche. It’s already been serving targeted ads on its site and says that demand is so high that the company will start serving those ads on third-party sites.
“Whenever someone visits LinkedIn, a cookie will be placed on their browser, which will identify them as a LinkedIn member when they visit a partner site,” TechCrunch’s Erick Schonfeld explained in a post describing LinkedIn’s strategy. “Personally identifying information will be removed, but members will be grouped into different, targetable categories. As with Yahoo and Google’s similar ad-network targeting, anyone will be able to opt out of this program.” Read More
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[...] markets began their tailspin. More cash in the bank is always a good thing, especially now. LinkedIn has 370 employees and says that revenues are growing more than 100 percent a year. “The company [...]