How to Not Go Out of Business
Start by studying how your best customers interact with your brand and its competitors, then brainstorm ways to address any shortcomings
Have you ever thought about how banking has evolved over the past 20 years?
The other day, as I maneuvered my car past the drive-up ATM, I was telling my kids about the way things used to be. Like when I had to plan ahead and make sure I got to the bank by 3 on Friday to deposit my paycheck and get spending money for the weekend. Or how I had to buy travelers checks so I didn’t risk losing a wad of cash while on vacation. Or when I actually had to hand-write checks, one at a time, then stuff
My kids, not surprisingly, found this description of how banking used to be rather quaint. With access to ATMs, direct deposit, online banking, and debit cards, they’ll never experience the ties that used to bind you and me to physical banks with limited hours. Whether your bank has thousands of branches or a single location down on the corner, it no doubt understands that staying relevant to consumers’ changing needs is critical in our fast-paced, competitive economy.
source: businessweek
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