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Google-Yahoo Might be OK for Yahoo, but What About Everybody Else?

Posted by Internet Guru
September 22, 2008

by Paul Glazowski

The Google-Yahoo story once more in light of the companies’ insistence to press forward into a non-exclusive search advertising arrangement – for which they have drawn considerable ire for earlier in the year when they trialed such a partnership at a time when Microsoft’s pursuit of a complete (and then partial) buyout of Yahoo, was still more or less on the table – there comes another provocation writ to the effect that the proposal is not anything to be alarmed by.

Actually, the exact title

of the piece published today is “Why the Google-Yahoo ad deal is nothing to fear,” under which author and SJSU business professor Randall Stross presents a sort of “what monopoly?” flavor of argument. But the outline and commentary delivered by Stross makes some points that seem loose and even nitpicky at points. Altogether, the article hinges on the concept of auctioneering. Advertisers must bid, so all is fair, right?

Not quite. Yes, Stross makes a perfectly valid point to write up the auction process as the key factor in what drove Google and Yahoo to purportedly think they would not be troubled by a potential denial from regulators at the U.S.    Read More Mashable…

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