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Popular Google employee Matt Cutts has posted his presentation from the recent Web 2.0 expo on what Google knows about spam.
The presentation was a keynote speech at the conference and gives webmasters some great tips on how to avoid spam penalties for their sites.
One of the key points Matt makes during the presentation is that search engine optimization is definitely not spam:
“Search engine optimization, the practice of trying to get your sites web site
to rank higher in search engines, is not spam. Google does not hate SEO.”
He refers to spam (or webspam) as someone trying to cheat, take shortcuts or break the rules, so that their website shows up higher than it deserves to show up. Some of the common examples he shows are sites using keyword stuffing, repetition and hidden text to try and artificially boost their rankings.
Matt then comments that if you can frustrate spammers (cost them time or effort) they are less likely to spam your website. Finally Matt encourages all webmasters to sign up for Google Webmaster Tools which can help provide notifications to website owners if Google finds any problem with their site.
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