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FeedBurner Gains Google Server Power

Over a year has passed since Google completed the acquisition of feed massaging and hosting service Feedburner, and today some users now finally have their feeds hosted on what appears to be Google’s servers and infrastructure. At Techcrunch we have always been big fans of Feedburner , and their widgets and RSS subscriber counts have adorned almost all of our sites since their first days. At some point in the past 12 hours, the feed URL at feeds.feedburner.com began to redirect to feedproxy.google.com. Our subscriber count widget dropped to displaying a zero count for a few hours while the domain change took place. It appears that only select feeds have been migrated, mostly those with higher subscriber counts. This would indicate that Feedburner has turned to Google to assist with serving the load on high-traffic feeds.

Google

Website: google.com
Location: Mountain View, California, United States
Founded: January 1, 1998
IPO:August 19, 2004

Google primarily provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of tools and platforms including its more popular… Learn More

FeedBurner

Website: feedburner.com
Location: Chicago, Illinois, United States
Founded: February 1, 2004
Acquired: June 1, 2007 by Google for $100M in Cash

FeedBurner is a Chicago-based company that provides media distribution and audience engagement services for blogs and RSS feeds. Its Web-based tools, including an extensive feed and blog advertising network, help publishers promote, deliver, and… Learn More

Information provided by CrunchBase

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