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Does Facebook have an answer for MySpace Music?

by Caroline McCarthy

With the launch of the much-anticipated  Music expected within the week, tech industry wags are already asking if MySpace’s archrival Facebook has its own “social music” strategy.

Now Facebook, despite bouts of indecision, may be leaning toward a plan: The social music service iLike announced Monday that Radio Retaliation, the forthcoming album from electronica duo Thievery Corporation will make its exclusive debut Thursday on its site. (It probably wasn’t a coincidence that Thievery Corporation was the

headlining musical act at Facebook’s F8 conference in July.)

iLike became a runaway success on Facebook’s platform and was selected as one of the social network’s preferred “Great Apps” at F8. The music site has debuted albums before, most notably R.E.M.’s Accelerate in February, but this one will be officially promoted by Facebook in a “listening party” that lasts until the album’s wide-release debut on September 23.

Facebook’s choice to openly promote iLike as a “Great App” and enter into an album release partnership is a distinct shift away from the “neutral platform” image that Facebook has cultivated in the past. So does this mean that Facebook is finally going to embrace music?  Read More

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