Marketing
Flyers Printing Services – How do we rate flyers?
Flyers Printing Services
Studies have revealed various attributes that play a role to flyer impression and retention. Here they are:
Primary attribute is for flyers to be catchy. Let’s face, people will not be reading your flyers if they are not attracted with its design. Thus, to create a focus of attention in the flyer will make an overwhelming difference. A tempting picture or a touching statement can capture your prospective customer’s Continue Reading
ROI through relevance
By recent estimates, engaging your audience in more relevant communications can increase net profits on average 18 times more than broadcast mailings. Additionally, targeted email generates 16 times more improvement in net profit than ‘batch & blast’ mailings. In light of the above it’s no surprise that industry experts agree – the more relevance infused into your communications the stronger your ROI.
Unfortunately, the reality out there today is that only one-third of business owners using offer-oriented email campaigns rank email relevance as their number one strategic goal. For those business owners who do, there’s never been a more opportune time to outperform the competition. So what can email marketers do to infuse relevance into their Continue Reading
Turning browsers into buyers
For email marketers, growing a list of loyal opt-ins remains their top priority. Successful companies of all sizes are aggressively utilizing best practice email campaigns, in an all-out effort to grow their lists and turn anonymous browsers firstly into opt-in subscribers, and then on to becoming buyers.
Easier said than done – market analysts estimate that as much as one-fourth of a marketers email list will go bad in the course of a year.
Don’t be discouraged. Even though email marketing sounds more like the saying, “two steps forward and three steps back,” when used effectively the rewards of a killer email marketing campaign easily outweigh the ROI risks ten-fold. And without question, marketing to a robust email list of loyal opt-ins is the Continue Reading
How to create radio spots that sell
Radio continues to be powerful weapon in your advertising arsenal, especially on a local level. The key is to develop radio spots that motivate listeners to take action. How do you do that?
Four tips to keep in mind
Promote results. Results aren’t necessarily the same as benefits. For example, a benefit of a car with four doors is that passengers can comfortably step in and out of the back seat. If you’re selling four-door vehicles, pick a result of that benefit that would appeal to your target market. To reach listeners who are parents of young children, your radio spot could explain that it takes less time to pick up the neighborhood kids from school in a four-door car than a two-door vehicle because the kids can more quickly scramble into Continue Reading
Happiness is … your own business
People become and stay small-business operators for a reason: they find it more satisfying.
Why do they do it? When you consider all the work and responsibilities involved – not to mention the risk of losing your life savings – why do so many people want to run a small business?
I think the idea of being [...]
What Should You Spend on Advertising?
It’s a ticklish question for every company. See what your rivals are doing, and then think about what’s going to be effective
One of the questions I’m frequently asked is: “How much should my company spend on marketing and advertising?” It’s a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, [...]
Why PR Is the Prescription
The right story told at the right time can bring valuable attention to your business, even during a downturn
Times are tough. It can be difficult to keep your focus on driving the top line when the bottom line is bleeding red. A lot of us can identify with John Krafcik, acting president and CEO [...]
Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level–for less than you think.
This spring, acquiring new customers presents a whole different set of challenges. We’ve entered an era of relationship marketing thanks to the recession, and customers are putting their limited dollars behind the products and services they know, trust and believe [...]
How to Make Your Message Stick
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable
Do you ever find yourself humming an old advertising jingle you remember from childhood? It’s a common occurrence for all of us. Some things just stick in our minds, seemingly forever. But what makes one marketing message stick while hundreds or [...]
Free VC Advice For Startups, Via Twitter
The Key Knowledge To Internet Success
Twitter Mania: Google Got Shut Down. Apple Rumors Heat Up
The 10 Best Google Maps Extensions for Firefox 3
