Can The Free Market Save Small Businesses and Nonprofits?
The fantasy of conservatives and progressives alike is that the free market will solve the increasingly desperate woes of small businesses and nonprofits. It’s not entirely impossible, but it does require an entirely new way of thinking about the problems of these struggling entities.
Earlier this week, we announced a new service, The Cost Savings Guy. For the past six months, I have been leading the development of this initiative, which I passionately believe has the potential to change the fortunes of the millions of small businesses and nonprofits that are struggling to stay afloat.
This article is a discussion of what I learned over the past six months and its broader implications for how the nation approaches job creation. In the first part of this article I discuss what we did. In the second half, I discuss the broader implications of our efforts to ensure the survival of millions of these entities. I apologize for the self-promotion that’s inherently a part of this piece. But, without discussing these
About six months ago I realized that all of my conversations with small business owners and struggling nonprofits were following a similar course. Business owners and nonprofit leaders would talk to me about their need to cut costs in the face of declining revenues. In all of these conversations, the business owner or nonprofit leader would stress that he or she had already cut costs to the bone: fat plus muscle were now gone.
In some cases, these businesses and nonprofits were facing imminent extinction. In other cases, these leaders were anxiously searching for alternatives to lay-offs. By and large, I also found the leaders of smaller businesses and nonprofits tend to be far less callous about lay-offs than the chiefs of large corporations. They still regard lay-offs as a sign of failure, not of foresight.
source: huffingtonpost
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