Apple Goes McCain On Microsoft With Mocking Attack Ads
The advertising war between Apple and Microsoft continues. Apple’s latest TV spots mock Microsoft’s $350 million ad campaign for Windows Vista, suggesting that some of that money would be better spent fixing Vista. The ad is funny (see above), but it does seem petty and elitist. After all, the new Microsoft ads got much better once they dumped Jerry Seinfeld as a spokesperson and went with the everyman “I’m a PC” rallying cry (which itself was a response to Apple’s long-running campaign mocking PCs).
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The second ad, which makes fun of Microsoft’s new naming conventions for Windows is below. It’s not as funny.
Original article: Apple Goes McCain On Microsoft With Mocking Attack Ads From techcrunch
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I am a loyal Apple fan/user because it’s just a great product. I love my Mac. However, the I’m a Mac/I’m a PC ads are really beginning to ANNOY me. Maybe it’s all the negative political ads right now — but dissing the competition feels so mean and unnecessary. Plus, I don’t think Mac needs to shoot down. I think it’s time for that campaign to die.