Archive for May, 2008
Do This and OWN Google’s Top Spots!
Ranking well on Google takes two things, good content and great links. But it’s not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content.
That little tidbit alone will put [...]
Microsoft Doesn’t Want You to Read Books Anymore!
Microsoft has announced that they will no longer continue with Live Search Books and Live Search Academic.
The reason behind this axing is because both products do not fit into Microsoft’s web strategy. Microsoft believes the next generation of search is about the “development of an underlying, sustainable business model for the search engine, consumer and [...]
Microsoft’s New “CashBack” Search Strategy
Last week, Microsoft announced a new search advertising strategy that aims to pay users who use the search engine to find and buy products from participating retailers. Nicknamed “the search that pays you back”, Microsoft’s Live Search Cashback is their latest attempt to make inroads on Google’s dominant market share.
Users simply register for free and [...]
Viacom to Sue Google Over YouTube Copyright Infringement
Viacom, an entertainment giant, has filed a $1 billion lawsuit against YouTube. The court case was originally filed in 2007 but was rewritten last month. In the updated version, the company argues that YouTube constantly allows copyrighted material to be posted on its site, including material from cable channels owned by Viacom, such as MTV [...]
Google Shares Secrets of their Search Engine
Introduction to Google Search Quality
Search Quality is the name of the team responsible for the ranking of Google search results. Our job is clear: A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages [...]
High Readership Content Ideas: Articles-E-zine-Business and Web site Visitors
By Donohugh Magnus
1. How To Articles: they include detailed step by step
instructions. Examples: how to publish your e-zine,
how to promote your business, how to attract visitors
to your web site.
2. Tips: they are usually small pieces of information
about the size of a paragraph. Examples: tips on using
a product, tips on doing your taxes.
3. Top Lists: they [...]
Linking With Integrity
By Jerret Turner
It’s just as important to know what not to do when executing a website linking strategy as it is to know what to do. With inexpensive linking software and services so readily available, there’s a strong temptation to take shortcuts when it comes to getting quality links.
Avoiding these traps will help your search [...]
Google Presentation: “What Google Knows About Spam”
Popular Google employee Matt Cutts has posted his presentation from the recent Web 2.0 expo on what Google knows about spam.
The presentation was a keynote speech at the conference and gives webmasters some great tips on how to avoid spam penalties for their sites.
One of the key points Matt makes during the presentation is that [...]
Email Marketing Success - Optimization Techniques
It’s a common trend that internet marketers do whatever they can do to get the e-mail address of the people visiting their site. Online, you have a really small window of opportunity to convert a visitor into a client and if they’re not ready to buy whatever they’re browsing on your site, it’s a good [...]
Major Google PageRank Update!
Over the past few days, many webmasters and business owners have reported seeing an update in the PageRank of their websites; as displayed in the Google toolbar. I can also confirm an update has taken place with some of our newer pages registering a PageRank for the first time.
This PageRank update has created a huge [...]
