Archive for May, 2008
Do This and OWN Google’s Top Spots!
Ranking well on Google takes two things, good content and great links. But it’s not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content.
That little tidbit alone will put you head and shoulders above all those competitors still messing with META tags and spamming keywords. But if you want a huge advantage over the rest of your competition, keep reading. I’m about to show you how the pros do it and win every time.
Part 1: Perfect Your Anchor Text
So just what is anchor text and why is it important? Anchor text is the clickable word or words that make up the hyperlink. You’ve seen Continue Reading
Microsoft Doesn’t Want You to Read Books Anymore!
Microsoft has announced that they will no longer continue with Live Search Books and Live Search Academic.
The reason behind this axing is because both products do not fit into Microsoft’s web strategy. Microsoft believes the next generation of search Continue Reading
Microsoft’s New “CashBack” Search Strategy
Last week, Microsoft announced a new search advertising strategy that aims to pay users who use the search engine to find and buy products from participating retailers. Nicknamed “the search that pays you back”, Microsoft’s Live Search Cashback is their latest attempt to make inroads on Google’s dominant market share.
Users simply register for free and search for cashback deals at Live Search cashback. The listings then display the cashback savings you’ll receive off the total price using this small icon: Continue Reading
Viacom to Sue Google Over YouTube Copyright Infringement
Viacom, an entertainment giant, has filed a $1 billion lawsuit against YouTube. The court case was originally filed in 2007 but was rewritten last month. In the updated version, the company argues that YouTube constantly allows copyrighted material to be posted on its site, including material from cable channels owned by Viacom, such as MTV and Comedy Central.
Google, the parent company Continue Reading
Google Shares Secrets of their Search Engine
Introduction to Google Search Quality
Search Quality is the name of the team responsible for the ranking of Google search results. Our job is clear: A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order. Lately, we have been doing other things as well. But more on that later.
For something that is used so Continue Reading
High Readership Content Ideas: Articles-E-zine-Business and Web site Visitors
1. How To Articles: they include detailed step by step
instructions. Examples: how to publish your e-zine,
how to promote your business, how to attract visitors
to your web site.
2. Tips: they are usually small pieces of information
about the size of a paragraph. Examples: tips on using
a product, tips on doing your taxes.
3. Top Lists: they are a group of tips listed in order,
usually numbered from first to last. Examples: top 7
ways to get to the top of search engines, top 10
ways to market your product.
4. News Articles: they can include news about your
industry or company information. Examples: joint
Continue Reading
Linking With Integrity
By Jerret Turner
It’s just as important to know what not to do when executing a website linking strategy as it is to know what to do. With inexpensive linking software and services so readily available, there’s a strong temptation to take shortcuts when it comes to getting quality links.
Avoiding these traps will help your search engine placements rise naturally and stay that way for a long time. In this article, I describe two ways that you can help yourself avoid being labeled a link sp@mmer.
Link Farms
What is a link farm? A link farm is any website designed and set up for the sole purpose of getting search engine spiders to crawl and index web pages. These websites provide absolutely no end user utility or Continue Reading
Google Presentation: “What Google Knows About Spam”
Popular Google employee Matt Cutts has posted his presentation from the recent Web 2.0 expo on what Google knows about spam.
The presentation was a keynote speech at the conference and gives webmasters some great tips on how to avoid spam penalties for their sites.
Email Marketing Success – Optimization Techniques
It’s a common trend that internet marketers do whatever they can do to get the e-mail address of the people visiting their site. Online, you have a really small window of opportunity to convert a visitor into a client and if they’re not ready to buy whatever they’re browsing on your site, it’s a good idea to at least find out who they are so that you can try a different sales approach on them on another day. Just because they’re not interested in what you’re selling today doesn’t mean you can’t find something else to tickle their fancy.
There are many ways to do this such as:
- Offer a free report with information they’ll find valuable
- Ask them to opt in to your newsletter or subscribe to your website for Continue Reading
Major Google PageRank Update!
Over the past few days, many webmasters and business owners have reported seeing an update in the PageRank of their websites; as displayed in the Google toolbar. I can also confirm an update has taken place with some of our newer pages registering a PageRank for the first time.
This PageRank update has created a huge stir amongst the search marketing industry, with many reporting that it’s the largest PR update we’ve had for some time. There are a whole bunch of threads going on right now as well as conversion on Twitter about how the update has impacted various websites.
According to reports so far, the update doesn’t appear to have impacted rankings too much, just the PageRank value shown in the toolbar. It’s important to remember Continue Reading
The Last Typewriter Repairman?
Top 10 Online Note Taking Applications
